Customer Insights- Fresh understandings of customers and the marketplace derived from marketing information that become the basis for creating customer value and relationships.
Marketing information system (MIS) -People and procedures for assessing information needs, developing the needed information, and helping decision makers to use the information to generate and validate actionable customer and market insights.
Internal Database- Electronic collections of consumer and market information obtained from data sources within the company network.
Marketing Intelligence- The systematic collection and analysis of publicly available information about consumers,competitors developments in the marketing enviorment
Marketing Research-The systematic design collection, analysis and reporting of data relevant to a specific marketing situation facing and organization.
Exploratory Research- Marketing research to gather preliminary information that will help define problems and suggest hypothesis.
Descriptive Research- Marketing research to better describe marketing problems, situations, or markets, such as market potential for a product or the demographics and attitudes of consumers.
Casual Research- Marketing research to test hypotheses about cause and effect relationships
Secondary Data- Information that already exists somewhere having been collected for another purpose
Primary Data- Information collected for the specific purpose at hand.
Commercial online databases- Computerized collections of information available from online commercial sources or via the internet.
Observational Research- Gathering primary data by observing relevant people, actions and situations.
Ethnographic Research- A form of observational research that involves sending trained observers to watch and interact with consumers in their " natural habitat ".
Survey Research- Gathering Primary data by asking people questions about their knowledge attitudes preferences and buying behavior.
Experimental Research: Gathering primary data by selecting matched groups of subjects, giving them different treatments, controlling related factors, and checking for differences in group responses.
Online Marketing Research: Collecting primary data online through Internet surveys, online focus groups, Web-based experiments, or tracking consumers online behavior.
Online Focus Groups: Gathering a small group of people online with a trained moderator to chat about a product, service, or organization and gain qualitative insights about consumer attitudes and behavior.
Sample: A segment of the population selected for marketing research to represent the population as a whole.
Customer relationship management (CRM): Managing detailed information about individual customers and carefully managing customer "touch points" in order to maximize customer loyalty.