Cause Branding
Teaneck Scenario
Statement of Problem: The Teaneck Public School District is attempting to build a closer relationship with the taxpayers (citizens) in town. The district wants to develop FOUR different cause branding marketing campaigns to increase goodwill in the community. As the Marketing/Public Relations Officer your supervisor has approached you to build and develop these campaigns. You understand that Teaneck is a diverse community with many different groups of residents living in the town. You want to make sure you maximize the impact of your cause branding campaigns by partnering with causes that the largest and most influential groups of citizens care about. GOOD LUCK!
Cause 3Rational: It helps the students be comfortable knowing that they can be openly gay and that the Teaneck public schools supports any decision they choose to make.
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Cause 4Rationale- Toms is great brand because when yo buy toms it gives a pair to a child in need. Toms are popular for kids in Teaneck.
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